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ContextualAnalysis, LLC provides consulting services focusing in metadata and taxonomy development, as well as information architecture and back-of-book indexing.

We believe that there are no easy solutions, no cookie-cutter answers, to your unique set of business needs.

We take the time to understand what is important to you before we begin offering solutions.
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We ensure the users of your Website or Intranet can find the information they need quickly and efficiently using appropriate taxonomies.

Experience > Resume


Fred Leise, President, ContextualAnalysis, LLC

      Career Summary
      User-Centered Experience
      Tools and Techniques
      Indexing Experience
      Work Experience
      Teaching Experience
      Book Indexes Compiled
      Professional Memberships and Volunteer Activities

Career Summary

Significant expertise in understanding user needs, and structuring and tagging content to meet those needs, including taxonomy development and content strategy, as well as back-of-book indexing (including embedded indexing using InDesign), developed over nearly 20 years as an independent consultant and freelance indexer, as well as manager of a corporate taxonomy team.


Australian Society of Indexers Web Site Index Award, 2002-2004 (for site index to

Finalist for 1996 American Society of Indexers/H.W. Wilson Index of the Year award



1994 Certificate, The University of Chicago Publishing Program (two-year course)

B.S. in Mathematics, 1974, University of Maryland, College Park
Minor in Computer Science


User-Centered Experience
Business requirements analysis, information hierarchy and taxonomy development, content audit, content inventory, content organization, employee portal structuring, site map creation, site index creation, navigation design, user interface design, competitive analysis


Tools and Techniques

Visio, PowerPoint, Excel, Word, QuarkXPress, WordPerfect and Access, on both PC and Macintosh platforms. HTML coding.

Use cases, task analysis, workflow analysis, card sorting, contextual analysis


Indexing Experience

Analyze content and user needs, and prepare back-of-back indexes for scholarly and trade books and journals for such publishers as O'Reilly, Oxford University Press, Columbia University Press, Cambridge University Press, Rutgers University Press, University of Chicago Press, Manchester University Press, and Harlan-Davidson Publishers


Work Experience

2009–2012 Manager, Taxonomy Team, Sears Holdings Corporation. As part of content team, managed group of 10 taxonomists responsible for browsing hierarchies for,,,, as well as product attributes and attribute values. Developed and documented work process flows, established best practices guide and created change management process documentation.

2007–2008 Chief Operating Officer, KMS Group, Inc., software company providing productivity tools for website designers.

2001– Owner and Principal, ContextualAnalysis, offering consulting services in information architecture, metadata/thesaurus design and Web site indexing services

  • Clients include, Disney Studios, the American Mathematical Society, Harpo, Inc. (, AIG, Accenture, Dow Corning, Alliant Energy Corporation, Hewlett-Packard, PeopleSoft, Inc., UN ReliefWeb and Columbia College Chicago

2000–2001 Argus Associates, Inc., Information Architect

  • One of fewer than 20 information architects in the country to have completed Argus's rigorous and extensive IA training
  • Led teams developing Classification Scheme Methodology and Comparative Analysis Methodology
  • Led team revising Argus web site architecture
  • Worked on projects for such clients as LookSmart, Morningstar, L.L. Bean
  • Analyzed and revised Argus's IA training program
  • Regularly participated in sales calls and prepared quick site analyses for sales department
  • Participated in IA roundtables
  • Presented multi-week seminar in indexing for IAs

1999 The Newberry Library

  • Team Member, web site development team (
  • Leader, site architecture group

1995– Freelance Indexer

  • Analyze content and user needs, and prepare back-of-book indexes for scholarly and trade books and journals for such publishers as Oxford University Press, Columbia University Press, Cambridge University Press, Rutgers University Press, University of Chicago Press, Manchester University Press, Harlan-Davidson Publishers, Fitzroy-Dearborn Publishers (see selected list of titles below)

1994–1999 American Library Association

  • Copyeditor, various journals, including Law Library Journal, Library Resources and Technical Services, Information Technologies and Libraries, and RQ

1993–2000 Chorus America, Editor, The Voice of Chorus America

  • Complete editorial responsibility for quarterly publication of 36-page, nationally distributed newsletter.
  • Developed and executed design and layout; provided camera-ready copy for printer; and approved bluelines.

1992-2000 Newberry Consort, Manager

  • Managed all aspects of early music ensemble: concert production, fundraising, marketing, public relations, volunteer management

1982–91 Music of the Baroque Concert Series, Inc.

  • Assistant General Manager, 1987–1991
  • Director of Finance and Development Coordinator, 1984–1987
  • Business Manager, 1982–1984


Teaching Experience

2002: Columbia 2, Instructor, "Introduction to Indexing"

2000: The University of Chicago Publishing Program, Instructor, Introduction to CINDEX (indexing program)

1998–2000: The University of Chicago Publishing Program, Instructor, Introduction to Indexing

1998: Dominican University Graduate School of Library and Information Science, Adjunct Instructor, LS732-Introduction to Indexing and Abstracting

American Society of Indexers Annual Conference, roundtable presenter

Newberry Library Adult Seminars, Instructor, "Beginning at the Back of the Book: An Introduction to Using Indexes"

1985, 1987–1994, 1996: Chorus America Annual Conference, Workshop Presenter

1988-1990, 1993, 1995:
Chicago Music Alliance, Workshop Presenter

1993: Chorus America, Summer Management Institute, Instructor


Publications and Presentations

"Introduction to Taxonomies and Controlled Vocabularies," American Society of Indexers national conference, Philadelphia, May 2007

“Building Advanced taxonomes: Methodology and Analysis Techniques," IA Summit, Las Vegas, March 2007

“Controlled Vocabularies and Taxonomies” and “Introduction to Information for Indexers,” joint meeting of the South-Central Chapter, American Society of Indexers and Society of Technical Communicators, Houston Chapter, Houston, November 2006

“Advanced Taxonomy: Plan, Design, Build,” 3-day workshop for D. Z. Hampton, presented in Brunei Darussalam and Kuala Lumpur, Malaysia, September 2006

“Information Architecture for Indexers,” half-day workshop, American Society of Indexers national conference, Toronto, June 2006

“Introduction to Information Architecture and Usability,” half-day workshop, Special Libraries Association Continuing Education Course, national conference, Baltimore, June 2006

Indexing practicum series, Chicago/Great Lakes Chapter, American Society of Indexers, 2005 and 2006

“Business Practices for Indexers,” presentation, American Society of Indexers National Conference, Pasadena, CA, May 2005, with Alexandra Nickerson

“Practical Design of Metadata and Controlled Vocabularies,” half-day workshop, American Society of Indexers National Conference, Pasadena, CA, May 2005

“Introduction to Metadata and Controlled Vocabularies,” half-day workshop, American Society of Indexers National Conference, Pasadena, CA, May 2005

“Information Architecture and Website Usability for Indexers,” half-day workshop, Western New York Chapter, American Society of Indexers, Skaneateles, New York, April 2005

"Taxonomies and Controlled Vocabularies," workshop for Special Library Association annual conference, New York, June 7, 2003

"Information Architecture for Indexers" (opens Word document), general session presentation at the American Society of Indexers national conference, Galveston, Texas, May 2002

"Using Faceted Classification to Assist Indexing" in Key Words, Vol. 9, No. 6, November/December 2001

"Building User-Friendly Web Sites" in The Voice of Chorus America, Vol. 23, No. 2, Winter 1999- 2000, pp. 8-10

Editorial assistant: Paul Wasserman. Awards, Honors, and Prizes, 3d ed., Gale Research Co., 1975

Editorial staff member: Paul Wasserman. Who's Who in Consulting, 2d ed., Gale Research Co., 1973

Programmer, data processing: Joseph C. Donohue. Understanding Scientific Literatures: A Bibliometric Approach, The MIT Press, 1973


Book Indexes Compiled (selected list)

Althusser, Louis. Writings on Psychoanalysis, Columbia University Press, 1997

Banes, Sally. Subversive Expectations, Rutgers University Press, 1998

Cannadine, David. Rise and Fall of Class in Britain, Columbia University Press, 1999

Corbin, Alain. The Life of an Unknown, Columbia University Press, 2001

Curtis, Gerald. The Limits of Change: Post-World War II Japanese Politics, Columbia University Press, 1999

Craig, Gordon A., and Alexander L. George. Force and Statecraft, 2d ed., Oxford University Press, 1996

Diebert, Ronald. Parchment, Printing, and Hypermedia, Columbia University Press, 1997

Edinger, Lewis. From Bonn to Berlin: German Politics in Transition, Columbia University Press, 1998

English, Robert. Russia and the Idea of the West, Columbia University Press, 2000

Floyd, Samuel A. The Power of Black Music, Oxford University Press, 1995

Gelber, Michael W. The Just and the Lively: The Literary Criticism of John Dryden, 1664–1700, Manchester University Press, 1999

Gilmore, Michael T. Differences in the Dark: American Movies and English Theater, Columbia University Press, 1998

Gorbachev, Mikhail. On My Country and the World, Columbia University Press, 2000

Hoxie, Frederick. Indians in American History, Harlan-Davidson, 1998

Keene, Donald. Emperor of Japan: Meiji and His World, 1852-1912. Columbia University Press, 2002

Mercer-Taylor, Peter. The Life of Mendelssohn, Cambridge University Press, 2000

Medvedev, Roy. Post-Soviet Russia, Columbia University Press, 2000

Nora, Pierre. The Realms of Memory, Vols. 1 and 2, Columbia University Press, 1997

Reid, Panthea. Art and Affection: A Life of Virginia Woolf, Oxford University Press, 1997

Selinger, Eric. What Is It Then Between Us: Traditions of Love in American Poetry, Cornell University Press, 1998

Steib, Murray, ed. Reader's Guide to Music: History, Theory, Criticism, Fitzroy-Dearborn, 2000

Taylor, Clarence. Knocking at Our Own Door: Milton A. Galamison and the Struggle to Integrate New York Public Schools, Columbia University Press, 1997

Journal Indexes Compiled

Samuel Floyd, ed. Black Music Research Journal, Vols. 16, 17, Center for Black Music Research, Columbia College Chicago, 1996, 1997


Professional Memberships and Volunteer Activities

National Organizations

Information Architecture Institute
Member, 2002–

American Society for Information Science and Technology
     Member, 2000–2006

Consortium of Indexing Professionals
      Founding Fellow, 2000–

American Society of Indexers
     President-Elect, 2007-2008
     Chair, Indexer Services Committee, 1996–1997
     Member, 1995–



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